How WSP Uses Rox to Uncover Opportunities in Minutes
From Static Lists to Smart Signals
About
WSP
WSP is one of the world’s leading engineering and professional services firms, with a strong focus on innovation, infrastructure, and resilience.
Industry
Professional Services / Engineering / Public Sector Enablement
Company Size
50000+
Employees
Headquarters
Montreal, Canada
Founded
1959
Challenge
Intensive Manual Research
The team at WSP Canada needed to identify which top clients were affected by extreme weather. Traditionally, this would require hours of research: up to 4 to 8 hours per client.
“We thought with Rox: okay, let’s load our top 30 to 40 clients and just ask it, does any of these clients have a weather-related incident that disrupted operations?”
In traditional systems, this kind of targeted query would require manual data collection and multiple tool lookups.
Pain Points:
• Time-consuming research
• Lack of dynamic, up-to-date signals
• Static CRM views that don’t enable action
Solution
Research Agents That Works the Way You Think
With Rox, WSP loaded their top clients and simply asked a question. Within five minutes, they had answers and could act on them.
“The insights we got were like, oh, the answer is yes. And that now gives us the opportunity to reach out to those clients and explain our service.”
The organization quickly scaled usage from an initial pilot to 600 users across the business. Rox provided the depth of research that normally required hours without the lag.
Key Tactics:
• Loaded top accounts
• Real-time discovery of relevant client events
• Rolled out Rox org-wide as part of innovation infrastructure
Impact
From Research to Revenue in Minutes
“Rox enabled WSP teams to act faster and more intelligently. By surfacing insights immediately, reps were able to engage clients at exactly the right moment.
“It was kind of within a five-minute period of time, and that was the lightbulb moment for us.”
Beyond the product, WSP praised the responsiveness of the Rox team and the depth of insight they now access daily.
“Rox gives you the toolkit to quickly get to that insight, so it saves you time. It automates all the BD research that you need to do so you can actually go and talk to people.”
Top Impact Stats:
• “Five-minute period of time” vs. hours of research
• Rolled out to 600 users across the org
• Deep insights without traditional BD bottlenecks
“Rox gets you out from behind your desk and into the market.”
