How SCAI Automated Research and RFP Scanning with Rox

Challenge

Fragmented Workflows Slowed AI Sales Velocity

SCAI’s go-to-market team faced operational drag. Manual research, slow CRM updates, and complex RFP tracking workflows limited their ability to move quickly in a fast-evolving AI market. Selling to public sector entities required speed and precision, but reps were tied up with non-revenue-generating tasks instead of focusing on high-value customer engagement.

Pain Points:

• Manual intake and review of RFPs from Etimad

• High rep effort required for lead-to-cash CRM customization

• Limited selling time due to research and admin overhead

Solution

Customizable AI Workflows

SCAI embedded Rox into their GTM infrastructure to streamline research, CRM configuration, and RFP response. The platform auto-integrated Etimad (the Saudi government’s RFP portal) into the system, enabling real-time triage of public tenders. Rox’s customizable UI and UX allowed SCAI to implement their lead-to-cash process with minimal technical lift and rollout time.

Key Tactics:

• Real-time RFP feed from Etimad integrated into CRM

• CRM fields customized to fit SCAI’s 9–10 step sales process

• Daily digests to surface live account signals for reps

Impact

From Manual Intake to Intelligent Sales Focus

Rox replaced fragmented workflows with automation and clarity. Reps now receive curated daily feeds and can instantly assess which RFPs to prioritize — reducing admin drag and enabling more face-time with buyers. The intuitive UX made onboarding fast and training light-touch, accelerating rollout without the need for heavy IT resources.

Top Impact Stats:

“It allowed us to reduce some of the workload of our account managers and have them sitting in front of customers.”

“The speed at which you guys can customize the software for us has been really unparalleled.”

“We can roll it out really easily with limited user training.”