Sales Co-Pilot: How New Relic Empowers Sales Reps with Rox
Playbook to getting the most out of your sales team.
About
New Relic
Cloud-based observability and application performance monitoring (APM) platform designed to help engineers and operations teams monitor, debug, and optimize their software stack end-to-end.
Industry
Cloud-based IT Operations Management, Observability platforms, Application Performance Monitoring (APM) software
Company Size
2000+
Employees
Headquarters
San Francisco, US
Founded
2008
Challenge
Too Much Prep, Not Enough Selling
Reps needed 45 minutes to prepare for a single call
At New Relic, the mid-market new business team was focused on winning new logos and expanding efficiently. But reps were spending up to 45 minutes prepping for discovery calls—hunting down buyer intel, reviewing CRM entries, researching companies, and stitching together insights across tabs. This fragmented prep process made sales cycles longer than they needed to be.
Pain Points:
High time spent per call
Lower volume of calls/rep
Fragmented customer experience
No benchmarks for rep coaching
Solution
Embedded Sales Intelligence at Their Fingertips
Rox consolidated the entire prep workflow into one smart dashboard
With Rox, New Relic’s sales team gained a CRM-native dashboard that auto-pulls key insights for each deal—company info, buyer context, suggested plays. Reps now walk into meetings more confident and better prepared, without the 45-minute research scramble. Managers use Rox dashboards for real-time coaching and reinforcing best practices across the team.
Key Tactics:
Rox Agent embedded in CRM workflow
Auto-generated deal dashboards for every rep
Turnkey access to buyer context
Real-time visibility for frontline managers
Impact
From Prep Chaos to Pipeline Momentum: Higher rep productivity and shorter sales cycles
Rox enabled New Relic's mid-market team to dramatically cut prep time and tighten execution. Reps now engage faster, managers coach more effectively, and sales cycles are moving with greater speed and consistency. It feels less like a tool, and more like an embedded sales co-pilot—helping each rep focus on what matters most.
Top Impact Stats:
85% efficiency gained in research time
50%+ quicker ramp up for new reps
Better engagement from prospects
Shorter sales cycles
“Rox is like having a co-pilot that surfaces insights and keeps you focused on the most important actions.”
