Pix for The RCA State

1. B feels the excitement. He has no idea what's going on.

2. The very first television transmission took place on September 27th, 1927. It is recreated here exclusively for ROX.

3. Our proposal: Why not change the state motto of Indiana from "The Hoosier State" to "The RCA State"?

4. RCA bought the name of the dome for some huge amount of money.

5. Once upon a time it was known as the Hoosier Dome...

6. What does the omnipresent branding of corporate logos say about our culture?

7. Title frame for "The RCA State."

8. J slices up some onion for a Philo T. Farnsworth Float.

9. This security guard demanded to see our press pass (yes, we had one!) and our personal IDs.

10. The security guard at the RCA Dome does the old hand on the lens trick.

11. J&B have some beers on the street before going into the RCA Dome to see the Indianapolis Colts. As B says, "We all know what these big sporting events are really about -- drinking beer!"

12. J actually scored us a press pass so we could get into the big game for free. No seats, though.

13. J watches the Indianapolis Colts as they defeat the Miami Dolphins.

14. J interviews the Indianapolis Colts mascot about the rampant commercialization of our society.

15. "If I was an Indiana man, I'd be mad about it."

16. The cheerleaders are doing what they do best.

17. J asks Colts fans what they think about the new name the sports arena.

18. Without exception, everyone we talked to objected to the name change.